HOW TO USE FACEBOOK FOR BUSINESS

More About Facebook

Facebook is not a evil time-waster, a community just for “the kids” or irrelevant for marketers - even B2B companies. In fact, 41% of B2B companies have generated a customer with Facebook!
Facebook can be a very useful tool for marketers in connecting people to others and brands they are interested in. Brands can use Facebook to directly connect with customers and prospects.
It can be difficult to figure out how to use Facebook for business activities. it can also be difficult to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. with the right knowledge and metrics, you can prove that it is highly beneficial.

What is Facebook?

Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students
(requiring users to sign up with a valid university email address). Today, Facebook is open to anyone over the age of 13. Any person or business can create a page about a particular item or a group about a specific
concept. This is where businesses are able to make pages about their company, product or service.
Not only is Facebook a valuable place for individuals to create a profile and connect with friends, family and
brands, it is also a community where brands and customers can interact and create relationships. Businesses are moving away from traditional marketing efforts, and the customer/business relationship is changing.
Facebook is on the forefront of social media marketing. Read on to learn how you can use Facebook for both personal and professional .

Business Goals to Set on Facebook

1. Get found by people who are searching for your products or services
2. Connect and engage with current and potential followers and customers
3. Create a community around your business 
4. Promote the content you create including webinars, ebooks, blog articles, press 
5. releases, videos and photos. 
6. U Generate leads and cutomers for your business!

SETTING UP YOUR FACEBOOK PROFILE

Profile vs. Business Page

On Facebook, profiles are meant for people, and pages are meant for businesses. If you would like to fully engage and leverage Facebook’s features, you should create a personal Facebook profile for yourself, if you
do not already have one. when creating a Facebook presence for your business begin by creating a page. Facebook has created a great deal of functionality into the pages, specifically to benefit businesses.

BUSINESS PAGES

You can designate multiple page administrators on your Facebook page, providing you with the
option to have more than one person manage the account. Pages are public by default, allowing them to rank on both Facebook searches and in search engine results.Pages are categorized (choosen by you) which helps your business appear in relevant results. This means that the people that are on your page are actually interested in your content. Anyone can become a fan of a business page, whereas personal profiles require mutual acceptance.

SETTING UP A BUSINESS PAGE

Creating a Business Page

Business pages are similar to personal pages, but are by default, public. Users can like and become a “fan” of your page without requiring approval from page administrators. Once you are logged into Facebook, you can create a page here: http://www.facebook.com/pages/create.php
Once you select the type of page you are looking to make, you can choose what category your brand falls into and your company name.

Facebook will walk you through three simple steps to get your page started.

1. Select a profile picture. Just like your picture in your personal account, this is the image people will see when searching for you. Use a clear image of your logo here.
2. The about section will appear below your logo on your business’s timeline/homepage. Be clear here about what your business does.
3. Enable Ads. Advertising your page can be very beneficial to your business. You can enable ads here, which will allow you to later go back and set up an advertising account. For a detailed description of creating Facebook ads, you can read, “How to Create Epic Facebook Ads.

Tips for Optimizing Your Business Page Use

APPS

You can connect various apps to your business page. A few of these apps include Pinterest, Instagram and Twitter. These apps allow you to connect your social media accounts, and other applications that may be
useful for your business.

How to Promote Your Page

CREATE ENGAGING CONTENT
Post a variety of content, from photos and status updates, to videos, events, and polls. Ask your audience questions and have them post their answers in the comments section of your post. Not only does this engage your current fans, it will make the post visible in the newsfeeds of your fans, thus increasing your reach to their friends who may not yet know about you!

POST CONTENT WORTH READING
This can range from blog posts you have written, to relevant content written by others in your industry.

FACEBOOK BUSINESS BEST PRACTICES

1. Be interactive, fun and helpful. when people reach your Facebook page, they’re looking for ntertainment and a connection to the brand. Give advice and tips related to your product or ervice. Post entertaining content, such as short videos, user comments, case studies, and appealing photos. 
2. Give people on Facebook a sneak peek at new releases. Your Facebook fans are often looking for some perks for being a fan and following your brand. Give special coupons and/or discount codes for the people that are most involved with your brand and page.
3. Post interesting industry news. Don’t use your page only for self-promotional use. Make it a place people want to visit, keep up to date on news and entertain themselves. Posting things going on within your industry is a great way to become a thought leader and increase your fan base. 
4. Like other company pages. Facebook is a social place afterall, and connecting with partners, valued customers, and vendors, can strengthen your relationship and your Facebook business page credibility. 
5. Focus on engagement. You’re trying to connect and get response from your community. Ask questions, post helpful tips, links to articles that your audience will ‘like’ and ‘share.’ when you make the posts about your audience and what they need rather than selling, you will develop a richer and deeper relationship with your community. 
6. Don’t oversell or undersell. No one likes a neverending sales pitch. By the same token, make sure you do highlight your wares from time-to-time! Use the 80-20 rule for sales messages vs. ntent/connection posts. So if you decide to post five times a week, one of the posts should be a sales message and four posts will be other helpful or fun content.

SEO COMPANY MUMBAI | SEO EXPERT MUMBAI | SEO MUMBAI

HOW TO USE FACEBOOK FOR BUSINESS

More About Facebook

Facebook is not a evil time-waster, a community just for “the kids” or irrelevant for marketers - even B2B companies. In fact, 41% of B2B companies have generated a customer with Facebook! 

Facebook can be a very useful tool for marketers in connecting people to others and brands they are interested in. Brands can use Facebook to directly connect with customers and prospects.

It can be difficult to figure out how to use Facebook for business activities. it can also be difficult to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. with the right knowledge and metrics, you can prove that it is highly beneficial. 

What is Facebook?

Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students 

(requiring users to sign up with a valid university email address). Today, Facebook is open to anyone over the age of 13. Any person or business can create a page about a particular item or a group about a specific 

concept. This is where businesses are able to make pages about their company, product or service. 

Not only is Facebook a valuable place for individuals to create a profile and connect with friends, family and 

brands, it is also a community where brands and customers can interact and create relationships. Businesses are moving away from traditional marketing efforts, and the customer/business relationship is changing. 

Facebook is on the forefront of social media marketing. Read on to learn how you can use Facebook for both personal and professional 

Business Goals to Set on Facebook

1. Get found by people who are searching for your products or services
2. Connect and engage with current and potential followers and customers
3. Create a community around your business 
4. Promote the content you create including webinars, ebooks, blog articles, press 
5. releases, videos and photos. 
6. U Generate leads and cutomers for your business!

SETTING UP YOUR FACEBOOK PROFILE

Profile vs. Business Page

On Facebook, profiles are meant for people, and pages are meant for businesses. If you would like to fully engage and leverage Facebook’s features, you should create a personal Facebook profile for yourself, if you 

do not already have one. when creating a Facebook presence for your business begin by creating a page. Facebook has created a great deal of functionality into the pages, specifically to benefit businesses. 

BUSINESS PAGES

You can designate multiple page administrators on your Facebook page, providing you with the 

option to have more than one person manage the account. Pages are public by default, allowing them to rank on both Facebook searches and in search engine results.Pages are categorized (choosen by you) which helps your business appear in relevant results. This means that the people that are on your page are actually interested in your content. Anyone can become a fan of a business page, whereas personal profiles require mutual acceptance.

SETTING UP A BUSINESS PAGE

Creating a Business Page

Business pages are similar to personal pages, but are by default, public. Users can like and become a “fan” of your page without requiring approval from page administrators. Once you are logged into Facebook, you can create a page here: http://www.facebook.com/pages/create.php

Once you select the type of page you are looking to make, you can choose what category your brand falls into and your company name.

Facebook will walk you through three simple steps to get your page started.

1. Select a profile picture. Just like your picture in your personal account, this is the image people will see when searching for you. Use a clear image of your logo here.
2. The about section will appear below your logo on your business’s timeline/homepage. Be clear here about what your business does.
3. Enable Ads. Advertising your page can be very beneficial to your business. You can enable ads here, which will allow you to later go back and set up an advertising account. For a detailed description of creating Facebook ads, you can read, “How to Create Epic Facebook Ads.

Tips for Optimizing Your Business Page Use

APPS

You can connect various apps to your business page. A few of these apps include Pinterest, Instagram and Twitter. These apps allow you to connect your social media accounts, and other applications that may be 

useful for your business. 

How to Promote Your Page

CREATE ENGAGING CONTENT

Post a variety of content, from photos and status updates, to videos, events, and polls. Ask your audience questions and have them post their answers in the comments section of your post. Not only does this engage your current fans, it will make the post visible in the newsfeeds of your fans, thus increasing your reach to their friends who may not yet know about you!

POST CONTENT WORTH READING

This can range from blog posts 

you have written, to relevant 

content written by others in 

your industry. 

FACEBOOK BUSINESS BEST PRACTICES

Business Best Practices For Facebook

Be interactive, fun and helpful. when people reach 

your Facebook page, they’re looking for ntertainment and a connection to the brand. Give advice 

and tips related to your product or ervice. Post 

entertaining content, such as short videos, user 

comments, case studies, and appealing photos. 

Give people on Facebook a sneak peek at new 

releases. Your Facebook fans are often looking 

for some perks for being a fan and following your 

brand. Give special coupons and/or discount codes 

for the people that are most involved with your 

brand and page.

Post interesting industry news. Don’t use your page 

only for self-promotional use. Make it a place 

people want to visit, keep up to date on news and 

entertain themselves. Posting things going on 

within your industry is a great way to become a 

thought leader and increase your fan base. 

like other company pages. Facebook is a social 

place afterall, and connecting with partners, 

valued customers, and vendors, can strengthen 

your relationship and your Facebook business 

page credibility. 

Focus on engagement. You’re trying to connect 

and get response from your community. Ask questions, post helpful tips, links to articles that your 

audience will ‘like’ and ‘share.’ when you make 

the posts about your audience and what they need 

rather than selling, you will develop a richer and 

deeper relationship with your community. 

5

Don’t oversell or undersell. No one likes a neverending sales pitch. By the same token, make sure 

you do highlight your wares from time-to-time! Use 

the 80-20 rule for sales messages vs. content/connection posts. So if you decide to post five times a 

week, one of the posts should be a sales message 

and four posts will be other helpful or fun content.

7 Advantages of a Facebook Fan Page

Each and every day social media expands and it has defined internet marketing now more than ever. I do not know what happened but in the past couple of months Facebook has become the “IT” social network, well where I come from that is. It currently boasts of over 350,000 applications and over 300 users worldwide.
This particular social media has a lot of features that sets it apart from other social media networks. One such feature is the Facebook fan page. A fan page is a tool by which you can increase your social network, interact with your customers, and at the same time promote your company.
The good thing about fan pages is that it is accessible to everyone even if they are not members of Facebook. A fan page is good for online marketers who are promoting their business or who are looking to manage their image because Google indexes fan pages.
Facebook fan pages are the easiest way to get in touch and interact with your customers as well as your prospects. All top companies have a fan page on Facebook, from computer industry to garments industry; everyone is taking advantage of the Facebook fan page.
The best Facebook fan pages have a lot of fans. Many entrepreneurs have proven and witnessed the advantages of having a Facebook fan page. Facebook fan pages are really vital for any online business who wants to expand their online presence.
#1: Provides a base camp for your business on the internet
If your business has its own Facebook fan page you have the opportunity to provide more information to prospects as well as customers about the products and services that you offer.
You might be thinking that all that can be achieved by your website. True that it can be achieved by your website however Facebook fan page increases your exposure to a lot of people not just customer or prospects it gives you a chance to introduce your business to future employees, vendors, and even the media can find information about your company.
#2: Facebook fan pages drives traffic
Online marketers who have their own Facebook fan page linked it to their website. Facebook fan pages do not have any restrictions on driving traffic to your website. In fact, Facebook encourages online marketers to link their website to their Facebook fan page.
Getting even a small fraction of Facebook’s huge amount of daily traffic to your website could significantly improve the amount of qualified traffic on your site.

#3: Make SEO better
By linking your Facebook fan page to your website, you can pull social search to drive even more Facebook traffic back to your website. Google, with its advanced features is now indexing content created on sites like Facebook, because of this the contents of your Facebook fan page has the ability to generate favorable search engine results which is of course good for business.

#4: Facebook fan pages make it easy for you to engage with your customers for free
A Facebook Fan Page provides an inexpensive; actually it is for free channel of communication between you and your customers. Creating it is so easy, with just a few minutes you are able to create a branded Facebook fan page. Your Facebook fan page is a place where customers and other brand promoters can write on your Facebook Wall, ask and answer questions, and interact with you and one another.

#5: Direct connection to the people outside the business
A Facebook fan page gives you a direct channel to your fans. You can send messages to your fans (prospects or customers) all at once or target individuals or groups by country, town, sex, and even age range. Facebook comes with a. events application that lets you schedule an event and invite people who are close to where the place will take place.

#6: Deepen customer relations
An online business can drastically deepen their relationships with their customers by connecting with them through a social network. Facebook members may not shop on Facebook, but it is estimated that there are a lot of people expecting businesses they deal with to have their own Facebook fan page.

#7: A good place for brand enthusiasts to converse
There are a lot of people who sing praises for a good company, and the best place to do such thing is on your Facebook fan page. Set up strong relationships with a number of significant members who have plenty of connections, and you gain precious brand enthusiasts who can truly promote and sell on your behalf.
One important thing is to stand out from the crowd using a professional customized page layout. Here you can find hundreds of Facebook layouts for your page.
SEO COMPANY MUMBAI | SEO EXPERT MUMBAI | SEO MUMBAI

What is search Engine Optimization and Why it necessary

WHAT IS SEARCH ENGINE OPTIMIZATION

The two main SEO strategies are called On-Site SEO and Off-Site SEO. On-site SEO has to do with title tags, meta tags, friendly URLs, and internal linking structure – all in conjunction with quality content.

Off-site SEO is more about link building, viral campaigns, info graphics, and even social media marketing.
I talk with clients a lot about on-site SEO in consultations so I thought I’d write out a few of the basics to use as a checklist. In the Search Engine Optimization world, there are many different opinions on what’s the “right way”. 
On-site search engine optimization  what we do on our site to make it search engine friendly, is only a part of getting the right traffic to your site. But if you do it correctly, it can really help you get out of the Google “sand box”.

The Importance of On-Site SEO

On-site SEO should be your primary focus. A well-optimised site will load quickly; it has content that makes it easy for visitors (as well as search engines) to understand what the site is about. Both visitors and search engines will be able to navigate through it easily, find what they want, and not get lost or reach a dead end. On-page is the most important element in your SEO efforts in the beginning. A site that is not well-optimised (80%) may do okay, but then again if visitors and search engines don’t like it, you won’t get far.

The Importance of Off-Site SEO

Once your site is optimised, off-page SEO becomes 100% important. Without inbound links, a site has little to no chance of ranking in search engine results. 

First Months SEO for Website:-

On-Page Optimization:-

On-site search engine optimization involves optimizing your site for the keywords that you are trying to rank for in the SERPS.

1) Meta Tag Titles

• 6-10 words maximum
• Minimal keyword repetition
• No domain name
• Use keyword phrases that you want people to use to find you in a search engine
• Use “buyer phrases” instead of “browser phrases”
• Every page of a website can have its own unique meta tags

2) Meta Tag Descriptions

• 1-3 Sentences
• Keyword repetition recommended
• Explain what the page is about

3) Meta Tag Keywords

• 10-15 words separated by commas
• keyword repetition is okay
• make sure the words relate to the page you’re marketing

4) Image Alt Tags

• Your images should be described via ALT tags with the keywords you are targeting. The search engines cannot read images when they crawl your site and so the title tag is essential in relating your images with the keywords you are targeting.
• Image Alt Tag Example:
• <img src="http://wwww.realestate.com/californiarealestate.jpeg" alt="California Real Estate" />

3. Sitemap

• Sitemaps are essential to present the organization of your site to search engines and it allows them to find and index your internal pages. The sitemap presents the complete internal structure of your website and gives search engines instant access to all the pages within it.
• Submit your site map to Google when you submit your url from within your Google Webmaster Tools Account and also link to the sitemap from your home page as it also helps your visitors navigate.

4. Robots.txt

• This file allows for control of how the search engines crawl and index your site. For example, you do not want to index admin, scripts or theme sections of your website. Also, to avoid duplicate content issues, you want to deny the search engines access to duplicate pages within your site, like print versions of sub pages.

5. Home Page

• Domain. You don't have to have your keywords in your domain, but if you don't you will have to increase your external links by the thousands to compensate.
• Site title. You should have your website main keywords in the title of your site. For example, if the main keyword is real estate then the title can be "Real Estate World", "Real Estate Made Easy" or "Real Estate Concepts" etc. This will also greatly help when you work on your off-site Search Engine Optimization link building, because when other sites link to you they will likely use your site name in the anchor text.
• Home Page Keyword Density. You want your website's main keywords to appear at least 6 or 7 times throughout the home page. For example, in the title, headline, welcome message and footer.
• Footer Link. Link back to your home page with your main keywords in the footer, and of course the site name will always be in the footer, for example, © Real Estate Concepts.

6. Sub Pages and Content

Make sure to research the best keywords for each of you website sub-pages because you want each of your pages to rank for different keywords, not just the home page, and this way you will be all over the SERPS!

Titles of Sub-Pages. We use keywords in titles and in the sub headers within the content for new paragraphs.

Title tag attributes:

h1 - most important; 

h2 - second in importance
h3 - third in importance

Examples:
How to Buy Real Estate - Main page title (h1)
How to Buy Real Estate in Michigan - Sub header paragraph title (h2 or h3)
How to Buy Cheap Real Estate - Sub Header paragraph title (h2 or h3)

Sub-Page URL's. Sub-page url's should be the titles of the pages and without a lot of characters, the best is to use dashes between the words.

Search Engine Optimized URL:
www.realestate.com/how-to-buy-real-estate

Written Content. You must have at least four or five paragraphs of informative text on the sub-pages of your website, preferably more than 275 words, absolute minimum of 100. Content is not only crucial for search engine optimization but for your visitors as well.

Keyword Density for Content. Keyword density is crucial for search engine optimization. 5% is excellent and will not risk a spam flag. This means that if you have a content page with 500 words then 25 of them should be some variation of the keyword your are trying to rank for on that page.

Internal Link Building Within Content – We create internal link building.   

SEO COMPANY MUMBAI | SEO EXPERT MUMBAI | SEO MUMBAI

Search Engine Optimization for Business Success.

• SEO Basics: Understanding Keywords

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in asearch engine results page (SERP).But the world of search engine optimization has been changing drastically --particularly with the constant changes Google has been making to its search algorithm over the past year. And all that emphasis you put on keyword-research and selection, in other words on-page SEO, is only worth 25% ofwhat actually impacts your spot in SERP.The only problem is, you can’t truly master the other 75% -- off-page SEOdiscussed later in this guide -- until you understand and master the basics.

• Why Do Keywords Matter?

Keywords or key phrases are simply the search terms someone types intoa search engine, such as Google or Bing, when they are looking for certaininformation. People are constantly using keywords: whether they are insearch for a specific product or just browsing to conduct personal research.

• Determine Your Keywords

Keywords are at the heart of SEO, and selecting the right ones can makeor break your SEO strategy. Compile a list of about ten keywords associatedwith your product or services. Plug these keywords into Google’s KeywordTool, and find variations that make sense for your business.

Use search volume and competition as a good measure for determing whatyou can easily attack. But never settle on a list of 10-15 keywords, as the oldways taught. Start with a small list, but continuously adapt and analyze yourchoices as your business grows and adapts.

2.  What is On-Page SEO?

In the history of search engine optimization, the rank of a piece of content insearch engine results has typically come down to two key drivers: relevancyand authority built through content on your website. When optimizing yourcontent, focus your copy on specific keywords that match what people aresearching for online.The first rule of on-page SEO is to think about what your target users mightbe searching for and make sure those keywords are on the page. Thisincreases the likelihood of reaching those users as they go to Google, Bingor other search engines.That being said, on-page SEO is basically about two things:

1. Picking the best keywords around whichto base each of your pages
2. Making it clear to search engines that yourpage revolves around those keywords

• The Core Components of On-Page SEO

1. Meta Tags

Meta tags are the official data tags for each web page that are found inbetweenthe open and closing head tags in the HTML code. The mostpopular Meta tags are the title tag, meta description, and keyword tag.These tags alert search engines with relevant information describing thecontent of the page, which helps the search engines decide if your websiteis an appropriate listing in response to a particular search query.

1. Title Tags & Meta Descriptions

Title tags and Meta descriptions are two of the most important tags when itcomes to SEO and enticing potential visitors to click through to your website.A title tag is an HTML tag which contains a sentence of text describing thecontents of its associated webpage. These tags are the first aspect of yourpage that a search engine crawler – (crawlers are what search engines useto analyze the content of a site in response to a search to then present thebest results) comes across when visiting your website, so it’s important tomake a good first impression by optimizing them with your keywords andbrand. Titles generally run about 77 characters, so make sure to easy eachcharacter wisely.Meta descriptions are what appear on SERP describing the content of thepage being linked to. While these descriptions are not used by the searchengines to determine relevance, they are used by your visitors to determinesaid relevancy and entice them to click – think about when you search! Youalmost always read the description of each link before deciding to click,right? Or at least skim. Make sure you include your keywords and the maincall-to-action right in this description.

1. Content

On-page content is a critical component of onpageSEO. Content is what the search enginecrawlers need to associate your page with aset of keywords and/or key phrases. Withoutit, crawlers are left in the dark as to what yourpage is about.When building your content, it’s important toremember to give the crawlers enough to biteinto. A hundred words typically isn’t enough copy for these crawlers to readand understand what the content is about. And this content shouldn’t bestuffed with keywords either, as some search engines (as you’ll learn in latersections) punish websites for keyword stuffing.Instead, you should write about your product or service or idea naturally, andlet your keyword variations naturally fall into place. If that doesn’t happen,go back and spring in some variations into the content so that the samemessage gets across, just optimized!

1. Localization

Where appropriate, you should add localization. This is extremely importantto businesses who offer products and services to a specific geographicregion. If you are an attorney, you’ll want to have a page of content set up foreach location you service. When building your content, you’ll want to includelocalized keywords so that the search engines know you have offices andoperate in certain locations.

Quick Action Items for Local Businesses

If you are a local business, be sure to optimize your location easily andquickly with the following tools:.

1. Google Places.
2. Bing Local.
3. Yahoo Local Listings

UNDERSTANDIING 

OFF-PAGE SEO

What is Off-Page SEO?

Off-page SEO is all about building online authority – trust and reputation – for your website.

Off-page SEO has long been defined by the quantity, quality, and relevance of links to your website that establish your SEO authority and ultimately influence your search results ranking.

Authority historically was established as other websites linked to you; building your link portfolio. The problem, however, was that authority was almost entirely defined by just links. Essentially, off-page SEO used to be a fancy word for “getting more links,” but now it should focus on earning links through multiple channels instead.

Understandably, it will require a paradigm shift to stop thinking about offpage as just link “building” and instead as link “earning.” Your site’s authority is only partly based on analysis of the sites that link to you. Off-page SEO is more than just link building (link building itself will be discussed more in the next chapter). The way you diversify authority for your website is through the conversations people are having about your brand and the references they make to it. A diversified link portfolio should look something like what I detail throughout this chapter.

Link Building

Link building is essentially the practice of building inbound links to help give your website authority. The modern efforts of “earning” links are discussed more in the next chapter.

Compelling Content

Yes, optimizing for off-page SEO is still about content marketing. After all, without content it’s hard to earn those links. The best way to earn relevant links from other sites to yours is to create unique, relevant content that

can quickly gain popularity online, particularly with your target audience. The more useful, relevant and compelling your content is, the greater the chances someone else will find that content valuable and link to it.

Your content must align with your target audience – that persona that surmises your ideal customer. Content must also be authentic and unique, and ultimately solve a problem or answer a question. That content then

also should be easily sharable which combined with solid on-page SEO best practices makes for awesome “link bait.”

SEO COMPANY MUMBAI | SEO EXPERT MUMBAI | SEO MUMBAI